Track record
14/10/2024

Bignon Lebray advises Arcade Beauty on the Acquisition of the Rocher Group’s Perfume Business 

Arcade Beauty acquires the Rocher group’s perfume business and guarantees the development of the historic Ploërmel site. 

Arcade Beauty is a pioneer in the manufacture of product sampling and packaging solutions for the perfumery and cosmetics industries. 

Arcade Beauty’s acquisition of the Rocher group’s perfume business ‘s historic site, which operates in the cosmetics, clothing and home decoration sectors, will benefit employees and secure the future of the site. Arcade Beauty is committed to guaranteeing the development of the perfume business carried on in the factory. 

  • All the teams will be integrated into Arcade Beauty; 
  • Groupe Rocher fragrances will continue to be produced on the site for at least five years; 
  • An additional 10 million units will be added to the site by Arcade Beauty over the next two years, with plans to expand the business further in the following years; 
  • Arcade Beauty plans to make further investments in the coming months. 

Bignon Lebray’s Involvement   

Neil Robertson, partner, Louis Vallet, counsel, from the Corporate Law, Mergers & Acquisitions department, Marie-Charlotte Diriart, partner, Marie Delmotte, lawyer, from the Employment Law department, and Frédéric Coulon, partner from Competition, Distribution, Contracts and Consumer Law department, worked on the transaction.