Structuring commercial strategies and securing market positions
Digital commerce, platform models, stronger French and European competition enforcement and growing scrutiny of commercial practices are reshaping market dynamics. Practices that were acceptable yesterday may be sanctioned tomorrow. Properly structured, legal constraints can also become competitive advantages. We advise French and international groups, industrial companies, digital platforms and businesses in the healthcare, agri-food and telecommunications sectors on structuring their commercial relationships, ensuring the compliance of their practices and defending their interests.
Our role is to help clients operate with agility in competitive environments under pressure, protect their market positions and turn regulatory constraints into levers for growth.
Competition and commercial advice connected to business priorities
Competition and distribution law is effective only when connected to the operational realities and business priorities of each organisation. Legal analysis detached from the market does not protect — it constrains.
We advise and defend clients with a close understanding of the sector dynamics and market practices specific to each industry. We help them structure their networks, secure commercial negotiations, consolidate their positions and anticipate risks before they become crises.
Merger control, anticompetitive practices, commercial negotiations, distribution networks, consumer law and regulatory investigations: we build responses tailored to each organisation’s operational reality, without losing sight of business priorities and with a clear sense of priorities.
Areas of practice
- Structuring and organisation of distribution networks
- Selective and exclusive distribution
- Negotiation and securing of commercial agreements
- General terms and conditions of sale and purchase
- Supplier-distributor negotiations
- Anticompetitive practices and restrictive trade practices
- Merger control
- Consumer law and compliance
- Review of promotional and advertising campaigns
- Investigations and inspections by the DGCCRF, the French Competition Authority and European competition authorities
- Commercial and competition litigation
- Compliance of commercial practices
A coordinated cross-practice approach
Competition, distribution and commercial law issues cut across the entire organisation. They affect contracts, commercial strategy, governance, reputation and, in some cases, the criminal liability of executives.
Our cross-practice organisation allows us to mobilise the necessary expertise quickly — corporate/M&A, public law, IP/IT, tax, employment law and litigation — and to handle each matter across all its dimensions, without silos that would undermine efficiency.
With offices in Paris, Lille, Lyon and Aix-en-Provence, the firm acts on French and European matters and relies on the Meritas international network to coordinate cross-border cases.
Long-term client relationships
Markets evolve, regulations tighten and competition authorities are becoming increasingly powerful. Our clients need advisers who anticipate these developments, not simply react to them.
We support companies, industrial groups, e-commerce operators and international businesses over the long term in the management of their competition and commercial law issues. We provide continuous monitoring of French and European competition, distribution and commercial law developments and translate them quickly into concrete, actionable recommendations.
Our commitment as lawyers
Our commitment as lawyers means working alongside our clients where market positions are built, challenged and defended. We understand their markets, defend their interests with conviction and help turn economic law into a real competitive advantage.
Recognition
